Organic search is the process of using search engine algorithms to find relevant content based on user searches. User Experience (UX) is an important factor in organic search, as current algorithms can assess how natural and user-friendly a website or page is as well as how well-connected it is to reliable sources for authoritative content. Organic search results can provide a significant source of traffic, which is why it is important to understand its benefits and how to improve organic ranking so that your content can reach its intended audience.
What defines organic search?
Organic search is a term that refers to the unpaid results presented on a search engine results page (SERP). Results are ranked on the SERP according to relevance to the search term. Unlike conventional Google Ads, organic search is not dependent on a budget that needs to be allocated to keep an advertisement on the front page of the SERP. As such, organic search is always consistent and visible.
Types of organic search results
The most common type of organic search result is the web page. Other types of organic search results include articles, images, videos, and infographics. These different types of content are ranked according to the relevance of the content to the search query as well as the quality of the page itself.
Benefits of organic search
Organic search provides numerous benefits to those who take advantage of it. Some of the most notable benefits of organic search are:
Improving the reach of your brand
Organic search can help improve the reach of your brand by allowing your content to be visible on the SERP. With organic search, your content is always seen by users when searching for related terms, which gives your brand more exposure. This type of visibility is especially important for smaller businesses, as organic search can give your brand greater visibility without having to rely solely on paid advertising.
Increasing credibility and perceived quality
Organic search results can help increase the credibility and perceived quality of your brand. Users on the Internet are more likely to trust brands that appear on the first page of SERP rather than those that are lower ranking. Being ranked at the top of the SERP for certain search terms illustrates that your website is trustworthy and relevant for the intent of the user. This helps build up trust and credibility with potential customers.
Connecting with a relevant audience
Organic search can also help connect you with a relevant audience. Through organic search, you can reach an audience that is already searching for products and services related to what you have to offer. This makes it much easier to create a connection with that audience, compared to relying on traditional methods as they are likely to be more receptive to your message.
How to improve organic search rankings
There are multiple techniques that can be used to improve the ranking of content on an organic search result. These techniques are commonly referred to as search engine optimization (SEO) and include the following key principles:
The basics of SEO
SEO is the process of optimizing your content to make it more visible on the SERP. The main goal of SEO is to use certain techniques to make your content more visible and relevant to search engine algorithms in order to increase your organic ranking. To do this, you need to understand the basics of SEO, such as keyword analysis, link building, and on-page optimization.
Keyword optimization
Using targeted keywords in your content is an important aspect of SEO. Keywords are terms used in a search query that help the search engine find and rank relevant content. Optimizing your content with relevant keywords can boost your organic ranking since search engines have an easier time locating your content.
Optimizing your website and content
Optimizing your website and content is another important aspect of SEO. To optimize your website, make sure it contains a responsive design, has a fast loading speed, and uses HTTPS. Content must also be optimized with quality writing, keyword optimization, and internal linking. These techniques can help improve the ranking of your content in organic search results.
High quality link building
Link building is an essential part of SEO as it helps improve the perceived authority of a page or website. You can build high quality links organically by engaging in guest posting, writing quality content that other websites may want to link to, and participating in relevant forums. You should also take advantage of social media platforms to create more awareness of your content.
Generating quality traffic
In order to improve your organic search ranking, you need to have quality traffic on your website. Quality traffic is created through targeted advertising campaigns and engaging content that encourages people to stay on your website. Building a genuine community can also help generate more quality traffic, as people are more likely to trust a website that has genuine user comments and reviews.
Organic search can provide a significant source of traffic to websites and brands, so it is important to understand the benefits it offers and how to optimize your website for better ranking. By following the steps outlined above, you will be able to improve your organic search ranking and increase the reach of your content.